Riley's Adventures

Step Back into the Future with the PE Series
Zurich, Switzerland, 27 March 2025 – Swiss lifestyle brand SEVENFRIDAY proudly unveils the PE2/01, the latest innovation in the newly launched retro-futuristic range of the ME- and PE-Series collection. With a striking...
Step Back into the Future with the PE Series
Zurich, Switzerland, 27 March 2025 – Swiss lifestyle brand SEVENFRIDAY proudly unveils the PE2/01, the latest innovation in the newly launched retro-futuristic range of the ME- and PE-Series collection. With a striking...

On the Tools
The T2/07 aka “T-Riley” is the newest addition to the playful T-Series. With predecessors like the T-Tiger, T-Beach Club and the T-Cocorico, expect nothing short of a watch that puts...
On the Tools
The T2/07 aka “T-Riley” is the newest addition to the playful T-Series. With predecessors like the T-Tiger, T-Beach Club and the T-Cocorico, expect nothing short of a watch that puts...

Free-D, a Brave new chapteR
If we had to choose three words to describe FreeD-B : Innovation of design through sustainability!
Free-D, a Brave new chapteR
If we had to choose three words to describe FreeD-B : Innovation of design through sustainability!

WHAT’S BETTER THAN WATCHES??
Food, Friends & Good Times! In 2016, SEVENFRIDAY revolutionized and reinvented watch retailing by opening our first space. Many people wondered why we call it space, and no, it isn’t...
WHAT’S BETTER THAN WATCHES??
Food, Friends & Good Times! In 2016, SEVENFRIDAY revolutionized and reinvented watch retailing by opening our first space. Many people wondered why we call it space, and no, it isn’t...

WHAT IS CLASSIC SEVENFRIDAY?
From the distinctive shape, lovingly dubbed the squircle, to the unique circle base hand, SEVENFRIDAY’s design language was created and cultivated by head designer Arnaud Duval. You may think...
WHAT IS CLASSIC SEVENFRIDAY?
From the distinctive shape, lovingly dubbed the squircle, to the unique circle base hand, SEVENFRIDAY’s design language was created and cultivated by head designer Arnaud Duval. You may think...

Break Free-D
BREAKING FREE, AN OLD STORY. You see, back in 2012, SEVENFRIDAY broke onto the watch scene with a refreshingly fun attitude combining innovative designs with value and openness, gathering a...
Break Free-D
BREAKING FREE, AN OLD STORY. You see, back in 2012, SEVENFRIDAY broke onto the watch scene with a refreshingly fun attitude combining innovative designs with value and openness, gathering a...