Step Back into the Future with the PE Series

Zurich, Switzerland, 27 March 2025 – Swiss lifestyle brand SEVENFRIDAY proudly unveils the PE2/01, the latest innovation in the newly launched retro-futuristic range of the ME- and PE-Series collection. With a striking fusion of rich browns and coffee tones, the PE2/01 highlights the brand’s iconic trademarks in a more organized and clean streamlined aesthetic – embodying SEVENFRIDAY’s bold vision of retrofuturistic design.

Here, brutalism meets aerodynamism in a design inspired by the raw aesthetics of industrial heritage, with dial elements that echo the familiar charm of rumbling classic speakers and the precision of a hard disk drive. The central disk, reminiscent of spinning digital memory, brings hypnotic movement to a clean, minimalistic dial – organized, timeless, and effortlessly cool. Encased in an aerodynamic, rounded case, the PE2/01 embodies the MAYA principle: ‘Most Advanced, Yet Acceptable,’ balancing innovation with a sense of familiarity.

Dan Niederer, Co-Founder & CEO of SEVENFRIDAY said: “This new design chapter gives our iconic cushion shape a different take through the retro-futuristic, organized and clean streamlined filter, compared to our classic industrial inspired range.”

More than just a watch, it’s a statement, it’s an attitude.