ACTION TALKS BULLSHIT WALKS
Be Your Authentic Self with the M2/05SHOP NOW
PAPA DON'T PREACH
Our latest Artist collaboration with Indian Fashion PowerhouseSHOP PDP
Hot laid Carbon Resin infused Carbon Fibre. 500 Piece Limited Production 10 Years in the MakingSHOP CARBON
- About Us
SEVENFRIDAY is a global lifestyle brand conceived in Zurich in 2013. We create unique industrial inspired watches, eyewear and accessories for individuals around the world who live everyday like it’s Friday. Pushing and challenging the norms within the industry according to our own beliefs, dreams and experiences, SEVENFRIDAY is a Life attitude, an attitude not to be take too lightly but at the same time, not too seriously. This is SEVENFRIDAY.
SEVENFRIDAY is about living life the best way we can - a mantra to strive toward. Collaborating with local street artists and genres for its design aesthetic and working with local musicians and DJs, as well as food and drink specialists. Spaces is where like-minded people could walk into that world and experience a vibrancy that is new.
Shawn Stockman for Micah's Voice, Rocketbyz, Bullrush Rally & Papa Don't Preach by Shubikha are just some of the collaborations which make us stand out from the crowd.
“SEVENFRIDAY is a brand built on the foundations of taking that leap of faith, one aimed at challenging the ‘norm’ and creating alternatives.”
Dan Niederer (aka SEVENFRIDAYGUY) , Founder
- DESIGNED IN SWITZERLAND
- SHIPPED FROM SYDNEY
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The Adventures of Riley
Food, Friends & Good Times! In 2016, SEVENFRIDAY revolutionized and reinvented watch retailing by opening our first space. Many people wondered why we call it space, and no, it isn’t a more pretentious way of saying store. The SEVENFRIDAY spaces go beyond what we expect from traditional watch retail. They are not just a store; they’re an experience. The first ever SEVENFRIDAY space opened in Jakarta...
From the distinctive shape, lovingly dubbed the squircle, to the unique circle base hand, SEVENFRIDAY’s design language was created and cultivated by head designer Arnaud Duval. You may think the brand is anything but classic, but a trip down memory lane and a peek behind the scenes with Arnaud proves otherwise! Designs are rarely imagined from scratch. Each choice is informed by a...
BREAKING FREE, AN OLD STORY. You see, back in 2012, SEVENFRIDAY broke onto the watch scene with a refreshingly fun attitude combining innovative designs with value and openness, gathering a loyal following of like-minded individuals along the way. Now, a decade later, it’s important, for SEVENFRIDAY, nay vital, to question the norm, break free and reach into a new dimension! Enter the Free-D from SEVENFRIDAY...