SEVENFRIDAY is a global lifestyle brand conceived in Zurich in 2013. We create unique industrial inspired watches, eyewear and accessories for individuals around the world who live everyday like it’s Friday. Pushing and challenging the norms within the industry according to our own beliefs, dreams and experiences, SEVENFRIDAY is a Life attitude, an attitude not to be take too lightly but at the same time, not too seriously. This is SEVENFRIDAY.