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FreeDb White FDB/01

FreeDb White FDB/01

Regular price $8,888.00
Regular price Sale price $8,888.00
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An ever-curious and innovative mindset led the SEVENFRIDAY team to abandon what we understand under watchmaking and embrace the future! The first FreeD burst into the market like a meteor, and its unique design, paired with the characteristics of the material, made it a crowd favourite. Now, the time has come for the next brave chapter in the FreeDb

The series's appeal starts with the material's sustainability and innovative nature. The Polyamide (PA11 & PA12) used to print the timepieces was consciously chosen due to its unique properties. This material may be new in the world of watches, but it has been tested, proven, and used in the medical, aerospace, and racing sectors.

The material provided the perfect blank canvas for innovative design and ideas others would consider crazy. The inspiration behind the design is instinctive and visible. A futuristic approach to an amalgamation of vegetal and animal. Reminiscent of an insect, the ‘shell’ of the , produced in one part and snapped into place, protects the dial and movement. Not only is the design inspired by shapes we see in nature, but its look reflects the organic nature of the material.

The release of the FreeDb will be limited to 30 pieces per color.



  • Case: Stainless steel 316L
  • Logo plate: stainless steel, screwed on a 3D printed shell in PA11 MJF
  • Movement: Swiss automatic movement Sellita SW300-1
  • Water resistance: 3 ATM


  • PA12 MJF White, PA11 MJF Pink or Turquoise


  • Domed discs for hour, minute and second indication
  • Black galvanic finishing
  • Indicators and numbers in silver
  • Read the hours at 12H and read the minutes at 6H
  • Surrounded by CNC machine pointer in stainless steel


  • 3D printed rotor cover in PA11 or PA12 MJF with Riley logo
  • Caseback is equipped with NFC Chip that allows authenticity verification through the SEVENFRIDAY App for iOs and Android


  • Front: TV shape domed sapphire glass
  • Inner antireflective coating
  • Backside: Round shape domed sapphire glass
  • Inner antireflective coating


  • Hand- stitched calf skin leather with 3D printed Polyamide strap insert
  • Polyamide pin buckle


  • Lug to Lug: 54.25mm
  • Diameter: 45mm
  • Wrist Height: 23mm


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