FreeDb White FDB/01

An ever-curious and innovative mindset led the SEVENFRIDAY team to abandon what we understand under watchmaking and embrace the future! The first FreeD burst into the market like a meteor, and its unique design, paired with the characteristics of the material, made it a crowd favourite. Now, the time has come for the next brave chapter in the FreeDb

The series's appeal starts with the material's sustainability and innovative nature. The Polyamide (PA11 & PA12) used to print the timepieces was consciously chosen due to its unique properties. This material may be new in the world of watches, but it has been tested, proven, and used in the medical, aerospace, and racing sectors.

The material provided the perfect blank canvas for innovative design and ideas others would consider crazy. The inspiration behind the design is instinctive and visible. A futuristic approach to an amalgamation of vegetal and animal. Reminiscent of an insect, the ‘shell’ of the , produced in one part and snapped into place, protects the dial and movement. Not only is the design inspired by shapes we see in nature, but its look reflects the organic nature of the material.