From the distinctive shape, lovingly dubbed the squircle, to the unique circle base hand, SEVENFRIDAY’s design language was created and cultivated by head designer Arnaud Duval. You may think the brand is anything but classic, but a trip down memory lane and a peek behind the scenes with Arnaud proves otherwise!
Designs are rarely imagined from scratch. Each choice is informed by a certain aesthetic, function, context, and style. For Arnaud, the squircle shape was inspired by retro TVs from the late '60s and early ‘70s. Furthermore, the idea that function and style are equally important in creating a successful design is evident in the complex dial. Not only that, but a design that the wearer can interpret for him/herself is what we consider a successful piece. From afar, the SEVENFRIDAY has a visual signature, its squircle, which makes it instantly identifiable. A couple of steps closer, you become aware of the dial’s intricacy. Now, you may be thinking that all sounds pretty straightforward: a simple squircle shape and complicated dial, but that does not a classic make!