Our newest classic is no frills and speaks to those with a mischievous side. The M2/05’s message is clear: as the design goes back to the SEVENFRIDAY basics, so too does their statement. Who cares whether it’s stylish or just bullshit, if you like it, then you can wear it, and that’s all that matters!
Since its birth in 2012, SEVENFRIDAY has built quite a reputation as one of the more unconventional brands in the watch industry, living by its mantra ‘show me, don’t tell me’. Anyone familiar with the brand has heard this saying before, as it is ingrained at the very core of their ethos. For the release of this newest M-series model, a series launched in 2014 which takes its design inspiration from architecture and industry machinery, the brand’s philosophy remains the same, but the mantra has gained a new interpretation. ‘ACTION TALKS 💩 WALKS’, is an equally effective, if not more direct, choice of words to convey the SEVENFRIDAY credo.
Be who you are, do what you believe in, and live life by your rules, no bullshit!
This new watch is adorned with an eye-catching bouchonné brass PVD animation ring that SEVENFRIDAY first designed for the Whisky off-series. The watch’s bezel is polished stainless steel with a refilled black Berlac painting. Carrying on the warm colors and classic feel, the dial is constructed out of 7 layers, including a stone grey bouchonné hour plate expertly holed out using a CNC machine. The minute plate features a stamped pattern and the cheeky highlight engravement: ‘ACTION TALKS BULLSHIT WALKS.’ Looking down at the time has now turned into a daily reminder to cut out the bullshit. In keeping with the classic British look and feel, the M2/05 comes with a dark green calfskin leather strap decorated with tone-on-tone stitching.
