Bienvenue à Paris!

In the bustling center of Paris, the city of fashion and style, the SEVENFRIDAY team held interviews with journalists in true SEVENFRIDAY style.

In an open industrial loft, the journalists were welcomed by the team. In the brand’s signature but atypical way, the atmosphere was relaxed and the interviews were held on comfortable sofas surrounded by displays of watches, sunglasses and not to forget the mascot, the Riley bear!

The team gave Paris the rundown on current collections and an exclusive sneak peek at upcoming novelties!

Not very Parisian in their way of doing things, despite having two Frenchmen on their team, SEVENFRIDAY shook things up and stayed away from the traditional way of interviewing that the journalists were probably used to!

Do you want to see more? Check the video out: